Working across a continuum of disciplines, we develop the right ideas to deliver results.

  • Health and Medical

    From hospitals and doctors’ offices to homes and remote villages, Continuum has worked across the entire healthcare spectrum since our inception. We work closely with clients to identify the right business strategy and opportunities, and to design and develop new offerings in a dynamic global landscape.

    With a deep understanding of medical environments, usage, trends, and limitations, our veteran team helps enhance patient access and clinical outcomes while minimizing risk. Our structured development and testing process ensures your latest innovation follows FDA guidelines and seamlessly integrates into your regulatory processes.

    • Surgical, Therapeutic and Monitoring Systems
      Cost pressures, changing purchasing requirements, and growing risk exposure of large hospitals present new challenges. Rather than strip cost and features from their portfolios, leading companies are creating new avenues for growth by targeting up the value chain, exploring new markets, and embracing more comprehensive and customized solutions.
    • Pharma, Biologics and Drug Delivery
      Established therapeutic markets are becoming oversaturated, and white-space opportunities are harder to reach than ever. Yet in this fiercely competitive space, companies increasingly find success when they look beyond traditional R&D-focused business models and differentiate their offerings with patient experience.
    • Diagnostic and Life Sciences Instrumentation
      As research and technology enable earlier detection of disease and closer monitoring during treatment, diagnosis and therapy become more personalized to better manage complex chronic conditions. Clinical and market requirements will soon dictate a regimen of central lab, point-of-care, and home-use devices, with a steady increase in patient-directed self-monitoring to complement traditional physician-ordered testing.
    • Consumer Medical Devices
      We’re seeing the convergence of consumer products and regulated medical devices against a backdrop of rising consumer expectations and the decentralization of care. This burgeoning space is rife with opportunities and challenges, as assertive companies seek strategic partnerships to complement their capabilities and overcome limitations.
    • Health Insurance and Health Systems
      Health systems and insurance companies are consolidating to leverage greater economies of scale, market penetration, and pricing influence; yet as they grow, they must decentralize care to achieve better convenience and cost. New insurance exchanges are scaling up the direct-to-consumer model, threatening the relationship that payors currently enjoy with employers.
    • Digital Health and Connected Care
      Genomic and biometric data are fueling the growth of personalized medicine and connected-care provision. In addition to enabling more targeted care, digital technologies are transforming the traditional doctor-patient relationship to one that increases access and empowers patients to take greater responsibility for their health.
    • Financial Services

      People’s relationship with money is changing on a fundamental level–how we spend, save, invest and give, and even how we see the role of money in our personal lives and society at large. Amid such disruption, financial companies need to challenge assumptions about their own core offerings.

      From retail banking and wealth management to insurance and credit, Continuum helps financial companies innovate by better understanding and improving the experience of both customers and employees.

      • Retail Banking
        Retail banks are built on a foundation of lifelong customer relationships. These dynamics are changing, as new digital tools enable customers to manage their finances without stepping into a branch or speaking with their banker. Successful banks are shifting from branch-oriented to more customer-oriented operations, communications, and culture.
      • Wealth Management
        Millennials are less focused on wealth management and more on debt management. Combined with the disintermediating effect of robo-advisors, this requires a customer-driven strategy that balances advice and assurance–letting customers access wealth professionals when they need them and technology when they don’t.
      • Insurance
        Confronted with more options than ever, customers need help understanding, navigating, and buying coverage that’s right for them–an issue of empathy as well as taxonomy. This begins by defining insurance in customer terms, not actuarial terms: starting with the variables of their own life and calculating from there.
      • Credit Services
        The credit business is experiencing growing difficulty and shrinking margins, as consumers take on less debt while being more savvy about their credit score. Tech giants like Apple and Google are changing consumer behavior while taking a cut at the point of sale. Credit companies must demonstrate more value or face commoditization.
      • Financial Inclusion
        There is a vast, untapped market of the unbanked and underbanked currently ignored by financial markets. Reaching and servicing them requires an awareness of who they are, understanding what they need, and balancing opportunity and risk. In doing so, companies create new paths to growth while empowering an underserved population.
      • Consumer Products

        We live in an era of empowered and discriminating consumers, marked by changing behaviors and growing connectivity. To stay ahead of trends in technology, sustainability, and health, companies thrive when they first understand the entire ecosystem–so they can capitalize on long-term opportunities, not produce one-off devices.

        Since Day One, Continuum has designed, developed, and launched successful consumer products in myriad industries. Trends change, tech evolves, but our world continues to revolve around the consumer.

        • Consumer Tech
          From wearables to appliances, everyday devices are connecting at a rapidly growing pace. Affordability and miniaturization are allowing technology to sense, monitor and communicate in ways that improve our daily lives. As the Internet of Things arrives, the companies that will win are those that add value where nobody else thought to look.
        • Food and Beverage
          There was a time when CPGs were all about convenience. But shifting, long-ranging views on health and sustainability are changing the equation, especially when it comes to packaging. Producers who deliver on all of the above are discovering ways to turn burdens of manufacturing into opportunities for differentiation.
        • Health and Beauty
          The lines are blurring between consumer products and medical devices, and what used to be available only through doctors is now available directly to consumers–sometimes over the counter. Common side effects include a shifting focus from chemistry to usability, and the occasional interaction with the FDA.
        • Office and Home
          Behavior changes and the accessibility of technology is changing how we function in every room of the house and office (which increasingly overlap). There’s an opportunity to reimagine each environment and develop smart products that adapt to the needs of users, while elevating standards of functionality, aesthetics, health, and sustainability.
        • Retail and Hospitality

          The pressures of the sharing economy, digitization, and personalization are baring down—rapidly—on the retail and hospitality industries. The simple act of going out to eat or staying in a different city overnight has grown increasingly complex. People have extremely high, extremely specific expectations from retail and hospitality providers—and the companies that are winning are those that can meet them, consistently, in real time.

          In this environment, retail and hospitality organizations must be able to design holistic ecosystems for customers. For some companies this will require an entirely new relationship to their brand promise.

          • Retail
            Successful retail organizations understand that people no longer differentiate between shopping online and shopping in-store. They shift briskly between online and offline interactions. They may start by looking at a company’s website, then visit a store, compare prices online, tweet out a question or a complaint, revisit the store to return an item make a new purchase, and then click back to the company’s website. The most plugged-in retailers understand the blended nature of contemporary life, and work to anticipate where customers will arrive and to greet them, online and offline, with competence and courtesy.
          • Restaurant
            People now demand authentic experiences when they go out to eat. No longer content with mass-market fast food and one-size-fits-all dining experiences, they want restaurants that fit in with their lifestyles. They want to have more choice in what goes on their plate, and what does not. They seek sustenance that is locally sourced, organically grown, and fresh, and they want to be served not in some artificial-seeming environment but in one that resonates with their own sensibilities.
          • Hospitality
            Everyone likes the idea of travel, yet traveling is one of the most stressful parts of our lives. Travelers are incredibly loyal to good, safe, reliable hospitality experiences, but they still want to be surprised and delighted. In the era of Airbnb, hospitality can no longer rely on the old ways of doing business. They must provide a superior integrated travel experience, one that understands and can easily accommodate travelers in different modes—everything from family vacations to business trips.
          • Education

            Continuum knows education. We redesigned a storied college’s long-standing curriculum; reimagined student services at a leading research university; helped an arts school understand its diverse community; and created a vision for the future of Boston’s high schools. Our ability to hear all members of an educational ecosystem, and translate that understanding into effective solutions, makes us a valuable on-campus partner.

            As both tuition and consumer skepticism toward the value of higher education rise, it’s clear that schools can no longer rely on legacy procedures. Our job is clear: to help redesign higher education for a sustainable future.

            • Social Innovation

              Social innovation seeks to create transformational change in under-served, underrepresented, and disadvantaged communities worldwide. At Continuum, we use design thinking to address issues such as poverty, nutrition, health, water and sanitation, economic empowerment, access to financial services, and gender equity.

              Our projects involve clients in both the private and public sectors. To help them develop effective solutions, we create not only products and services, but also the entire system that supports them. This often means spending considerable time in the field, living and working with the people we’re striving to assist.