When The Package Becomes The Product

consumer products

When The Package Becomes The Product

Read in Packaging Strategies

June 27, 2013
by Christine Horan

To innovate in the crowded space of consumer-packaged goods, companies spend countless hours of effort optimizing their products to make them more desirable to consumers. But what happens when they’ve made the stuff inside the package as good as can be?

Read the full article in Packaging Strategies

filed in: consumer products

About the Author

  • Horan Christine
    Christine Horan
    Sr. Director, Innovation Consulting, Head of Physical Technology Practice

    Christine combines a passion for and curiosity about human behavior with over 20 years of experience in product development to help bring new to the world ideas to life. In addition to leading multi-discipline programs for clients in MedTech, Life Science, Packaging and Consumer Product categories, Christine leads EPAM’s Physical Technology Practice.

    Christine’s background in Mechanical Engineering and Manufacturing, along with a wide range of experiences over the years working with different manufacturing partners enables her to lead programs from early concept ideation through transfer to manufacturing, often helping clients identify new technologies, processes, and partners.

    Christine received a BS in Biomedical Engineering with a concentration in Mechanical Engineering from Rensselaer Polytechnic Institute.