When The Package Becomes The Product

consumer products

When The Package Becomes The Product

Read in Packaging Strategies

June 27, 2013
by Christine Horan

To innovate in the crowded space of consumer-packaged goods, companies spend countless hours of effort optimizing their products to make them more desirable to consumers. But what happens when they’ve made the stuff inside the package as good as can be?

Read the full article in Packaging Strategies

filed in: consumer products

About the Author

  • Horan Christine
    Christine Horan
    Practice Lead, Principal

    Christine combines a passion for and curiosity about human behavior with technical expertise in product development. Working alongside colleagues during research and testing, Christine gains keen insight into the needs of end users that fuel technically innovative solutions.
    Since joining Continuum in 2005, Christine has worked on projects in the medical and consumer packaged goods industries. She’s used her experiences with CPGs to develop knowledge and tools to support clients in the development process from concept ideation to manufacturing and distribution.
    Christine received a BS in biomedical engineering with a concentration in mechanical engineering from Rensselaer Polytechnic Institute.