Daisy Brand: Squeeze Sour Cream
Daisy partnered with Continuum to innovate new packaging for a classic product.
Daisy partnered with Continuum to innovate new packaging for a classic product.
01
Challenge
Sour cream is a staple in kitchens across America for more reason than one. Not only a common recipe ingredient for cooking and baking, sour cream is also used as a topping on feel-good family dishes like chili and tacos. But, as any taco aficionado can attest, dolloping sour cream into a narrow shell is awkward at best. And as the tub makes its way around the table, bits of cheese or beans from the serving spoon can sneak their way into the container, leaving behind unwanted leftovers in the once-pure sour cream.
Despite its varied uses, Daisy Sour Cream has historically come in only one package—the familiar white plastic tub.
Knowing that more than half of all sour cream is consumed as a topping, and recognizing the consumer pain points associated with the traditional tub, Daisy Brand set out to change the way we dollop.
The leading dairy manufacturer partnered with Continuum to design a squeezable container that met consumers’ needs and expectations and did not compromise the quality and consistency for which the brand is known.
02
Research & Insights
03
Solution
After testing hundreds of squeezable prototypes with consumers, our team worked collaboratively with the client and key manufacturers to bring the first inverted foil pouch in the dairy food category to market in 2015. Daisy’s Squeeze pouch provides a massive leap in functionality and convenience, while keeping retail price competitive with existing tub products.
But what’s the best thing about the Daisy Squeeze? The sour cream inside is exactly the same. Flexible and fun to use, the Daisy Squeeze balances the legacy of a great product with a commitment to modern consumer needs.
