You’ve been challenged to think beyond incremental innovation and identify new breakthrough product and service ideas. These ideas must create new revenue streams for your organization.
Continuum has a proven process for creating “whitespace innovations” with our clients. By leveraging our NXT trends research along with our network of subject matter experts, and combining it with ethnographic research, our teams consistently identify unmet needs and opportunity areas for innovation. We then do the hard work of envisioning a future offering and defining the consumer experience and the enabling technology and business model.
- Envisioning the Future
- NXT Cultural & Business Trends
- Ethnographic Research
- Consumer Insights
- User Needs Definition
- Business Model Innovation