XKD: Brand and Customer Experience Redesign

XKD worked with Continuum to create a new brand and store design, explore ways to offer a holistic omni-channel experience, and create new revenue sources.

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01

Challenge

Xing Ke Duo (星客多) or XKD, is a no-fuss haircutting service founded in 2015. A series A-funded startup with close to 50 stores in Shanghai and Beijing, XKD relied on its quality service, rapid expansion capabilities, and agile back-end development as a successful business model to grow the company.

However, as XKD expanded its footprint, its brand image and experience remained stagnant. XKD partnered with Continuum to develop a new brand and store design, explore ways to offer a holistic omni-channel experience, and create new revenue sources that would not disrupt its core service experience.

02

Research & Insights

03

Solution

16%

Since opening the 3.0 stores, customer retention had increased by 16%, meaning two out of three customers return to experience the service.

04

Results