Designing Brand Loyalty Programs for Humans

retail and hospitality

Designing Brand Loyalty Programs for Humans

A Quiz to Help You Create an Effective Loyalty Program

October 21, 2019
by Buck SleeperRebecca Salzman

Payments, engagement, points, delivery, support, shopping... loyalty programs today are everywhere and everything. We’re a little exhausted, too. To make the most of yours, step back to understand what “loyalty” actually means to your customers. Ready to build? Download the report and take our quiz to see where to begin.

filed in: retail and hospitality, brand, customer experience

About the Author

  • Sleeper Buck
    Buck Sleeper

    Buck Sleeper is an experience designer at the global design and innovation firm EPAM Continuum, working broadly to understand the needs and behaviors of humans, identify disruptive opportunities for businesses and institutions, and forge alignment within organizations to drive real change and implementation. Buck is obsessed with crafting a future that is inclusive, sustainable, and optimistic. He leads the Restaurants and Retail Vertical at EPAM Continuum, drawing from his diverse background of projects in education, healthcare, financial services, civic design, and connected devices to transform the future of shopping and eating.

    Buck is trained as an architect, previously holding positions at Skidmore Owings and Merrill, Kennedy Violich Architects, and Howeler Yoon Architects. Buck earned his master of architecture at MIT in Cambridge, and holds a bachelor of arts from Middlebury College in Vermont. He lives just outside of Boston.

  • Rebecca Salzman
    Rebecca Salzman

    With a background in systems engineering, Rebecca brings a holistic perspective to understanding and solving complex problems. She loves to analyze customer insights and transform them into actionable opportunity areas for her clients.

    Previously, Rebecca worked in the design and innovation practice at Manulife John Hancock, where she improved customer and employee experiences and trained employees in design methodologies.

    Rebecca graduated from Northeastern University with a bachelor’s in industrial engineering.