customer experience

Build a Customer Loyalty Program That Transcends the Transaction

July 21, 2015
by Brandon TirrellAnthony Pannozzo

Credit-based loyalty programs are becoming increasingly popular tools for retailers to drive customer retention and incremental spend. Additionally, credit card issuers are relying on them more heavily to acquire new customers. Continuum has extensive experience working in the financial services and retail sectors and designing customer-focused loyalty programs, so we’ve distilled our knowledge into the six principles contained in this guide.

We love the opportunity that loyalty programs offer to make meaningful long-term connections with customers, and deliver experiences and rewards that amplify the passion they already feel for the brand. Furthermore, these programs open additional revenue streams that make them a sustainable and profitable part of any marketing strategy.

Read more about our approach in the guide:
Build a Loyalty Program That Transcends the Transaction - PDF

filed in: customer experience, innovation capability

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