“Traditional transactional rewards will soon be a thing of the past,” says an EPAM whitepaper called “How the Era of Digital Activation Will Change Traveler Loyalty Programs.” This is especially true for the travel industry. Because of the endless flotilla of new tech, data analytics, and evolving traveler expectations, a different sort of loyalty program is needed. Where are things heading? The whitepaper plots a course to personalization, traveler engagement programs, and blockchain.
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