business model innovation

“If Half of Your Comp’s Gonna Come from How Well You're Managing the Future, You're Gonna Be a Lot More Interested in Managing the Future”

The Resonance Test 45: Rita McGrath

February 28, 2020
by Toby BottorfKen Gordon

Rita McGrath, the distinguished professor at Columbia Business School and well-respected author, prides herself in being able to see around corners. Similarly, we’ve long backcasted our way through the innovation space. So when we got together, for a Resonance Test chat, numerous future-facing remarks were dropped into the mix. “A lot of times the people that see an inflection point really early are not in the Strategy Group,” said McGrath, adding: “They could be out at the periphery. They could be on a loading dock somewhere.” In this conversation McGrath thinks it out with the perspicacious Toby Bottorf, Senior Director and Head of Client Engagement at EPAM Continuum. Listen closely—what you hear today might just prepare you for tomorrow.

Host: Pete Chapin
Editor: Kip Pilalas
Producer: Ken Gordon

The Resonance Test 45: Rita McGrath
filed in: business model innovation, complex systems, hospitality and travel, mobility

About the Author

  • Bottorf Toby
    Toby Bottorf
    VP, Service and Experience Design

    Toby joined Continuum to establish a digital design capability, and is now a VP in service design, leading teams to design solutions for complex human and technical systems. His work builds on a career in UX and interface design.

    Recent work includes Audi on demand, a premium mobility service; the design of a client communications tool for a financial services company; and the strategy and experience design of a digital coaching platform for a leading American health insurer.

    Toby holds a master’s degree in communications design from the Institute of Design (IIT) and a BA in art from Yale University.

  • Gordon Ken
    Ken Gordon
    Principal Communications Specialist

    Ken makes Continuum’s work visible to the necessary people. He creates superlative content, works with colleagues to do the same, and employs social networks to share it widely.

    A card-carrying humanist, Ken co-founded QuickMuse, the improvisational writing website, and JEDLAB, the Jewish education community. He has written for, the New York Times, and many other pubs.

    Ken has an English degree from the University of Massachusetts at Amherst and an MA in English from the State University of New York at Albany. He framed both diplomas long ago, but can’t seem to find them now—a fact he considers all-too-human.