About Us

Continuum is a global innovation design consultancy. Our work is informed by the needs, desires, and aspirations of people: customers, patients, citizens, and those who make our client organizations work.

We bring to every project a global perspective, with world-class capabilities and local sensibilities. Continuum operates with a collective purpose of making a difference—in people’s lives and in our clients’ bottom line.

  • The Future. Made Real.™

    We innovate with, not at, our clients. We take your business today to where you want to be in the future. Join us.

    FPO About Us: Future: City Landscape
    Our future is still about "doing well by doing good," but as the world grows continually more complex, our capabilities keep evolving. As we mature, the people and industries we serve, and the problems we address, expand. We embrace the next "What if..." and relish the challenges it engenders.
    FPO About Us: Future: One Laptop per Child Project
    Continuum started with the revolutionary notion that innovation could arise from a concern for human beings. We believed it wasn’t only the domain of science and technology, but could be found by crossing boundaries. Disciplinary boundaries. We sought to "do well by doing good."
  • Our Founder: Gianfranco Zaccai

    Our Founder: Gianfranco Zaccai
    Gianfranco Zaccai: Founder

    Chairman, President & Chief Design Officer

    As president and chief design officer, Gianfranco is known for championing a holistic and highly integrated approach to innovation research, design, and development. His vision has resulted in highly successful category-defining products including the Reebok Pump and P&G’s Swiffer.

    Gianfranco holds degrees in industrial design from Syracuse University and architecture from The Boston Architectural College. In 2007, he was awarded an honorary doctor of arts degree from North Carolina State University. In 2009, he received an honorary doctor of Fine arts degree from Syracuse.

  • Global Team

    • Allen Jennifer
      Jennifer Allen
      Managing Director, Continuum LA

      Jennifer is a Principal Digital Strategist who leads the LA office. Working from the macro level of the evolving digital and technological landscape to the micro level of individual user needs and behaviors, she identifies strategies and solutions for diverse businesses.

      Prior to joining Continuum, Jennifer was VP, Managing Director at R/GA in New York, where she led design and development of the Nike Digital Sport products and services, including NikePlus and the Nike Fuelband. She developed a product innovation practice capability and led client work ranging from small hardware start-ups to established CPG companies. Her work received all major industry awards, notably the Clio, One Show, and Cannes Titanium.

      Jennifer holds a BA in English and journalism from New York University and completed master’s-degree study in literary theory at City College.

    • bua carmencita
      Carmencita Bua
      Chief Operating Officer

      Despite her title of COO, Carmencita is more interested in behavior than operational processes. Her guiding focus: finding the right strategy to achieve the best financial and cultural results for Continuum.
      A life-long lover of debate, she studied law in Pisa, where Galileo Galilei observed the sky and Giosuè Carducci scratched out his first poems. Carmencita contends that human-centered design is not a creative methodology but the best means of improving the life of people and organizations.
      Carmencita is the mother of three children and stepmother to two children—all of whom are her best friends and greatest achievements.

    • Campbell Jon
      Jon Campbell
      SVP, Experience & Service Design

      Jon helps organizations become customer-centered and develop their internal capability for repeatedly creating, launching, and scaling new offerings and compelling customer experiences.
      Prior to Continuum, Jon served as Manager, Prospect Marketing, at Harley-Davidson Motor Co., overseeing lead generation, lead nurturing, and interactive programs focused on the acquisition of new customers and development of compelling customer journeys. He also spent time at ad agency Cramer-Krasselt, working on brand strategy, marketing communications, and new product development.
      Jon holds a master of design methods degree from Chicago’s Institute of Design (IIT) and a BA in journalism from the University of Wisconsin.

    • Crook Greg
      Greg Crook
      Chief Financial Officer

      Though his chief ambition is to one day oversee Major League Baseball, for now, Greg is responsible for the accounting, finance, and information technology teams at Continuum. He’s a member of Continuum’s Executive Committee, where he participates in strategic and operational discussions that drive the company forward.

      Greg joined Continuum in 2012. His diverse background includes managing teams in the professional services, software, and healthcare industries.

      Greg received his BA in accounting and his MBA from Northeastern University. He realized his greatest return on investment the day he met his future wife while studying at the home of the Husky.

    • DiVaio Giovanni
      Giovanni Di Vaio
      Chief Talent Officer

      As an HR executive, Giovanni provides expertise in a wide range of industries. He can evaluate operational dynamics, bring focus to talent and engagement, and deliver bottom line results.
      Prior to joining Continuum, Giovanni worked for NewsCorp’s pay TV SKY Italia and fashion retailer Benetton. At other global firms, he helped establish American Express’ new organization across Europe, held a top HR role in Paris for the newly created French-American JV Carlson Wagonlit Travel, and led the HR side of The Reader’s Digest’s restructuring plans.
      Giovanni holds a law degree from Naples University. He speaks Italian, English, French, and Spanish.

    • dunkley mike
      Mike Dunkley
      SVP, Medical

      Mike leads Continuum’s medical devices business and is inspired by the opportunity to deliver better healthcare experiences. He’s passionate about understanding client needs and translating them into successful collaborations.
      Mike joined Continuum in May of 2012. He has worked in commercial, project management, and technical roles on numerous multi-disciplinary projects within the medical, consumer, and energy sectors. His experience spans initial project orientation through to product commercialization.
      Previously, Mike held various upper-management roles at Cambridge Consultants and worked as VP of Engineering at Cambridge-based start-up Pronutria.
      He earned a BA and Ph.D. in engineering from the University of Cambridge, U.K.

    • ferretti federico
      Federico Ferretti
      Managing Director, Continuum Milan

      Chicco is happiest where intuition, business, and technology intersect. He believes that the best design dissolves into behaviors and that questions are often longer-lasting than answers.

      He plays a key role in leading tactical and strategic innovation programs in Europe and Asia, wrapping business scenarios around people's desires and dreams. Chicco’s passion lies in converging creative thinking and business logic, motivating and organizing clients, and for developing methodologies and tools to guarantee an innovative approach to problem solving.
      Prior to re-joining Continuum, Federico co-founded uno: uno Designers studio and was associate creative director at frog.

    • Reavey Heather
      Heather Reavey
      SVP, Practice Innovation

      Heather thinks about where innovation is going and shapes Continuum’s people, practices, and processes to be there first.

      She has dedicated her career to innovation—doing it, leading it, and teaching it. She began as an envisioner, focused on designing human-centered strategies and demystifying complexity through storytelling that helps catalyze organizations to take action. Over her 16 year career, Heather has led teams and helped launch game-changing ideas and strategies for Procter & Gamble, Insulet, American Express, United Healthcare, and BBVA.

      She has taught strategy and design at Syracuse University, Harvard Business School, Wentworth Institute of Technology, and Massachusetts College of Art and Design.

    • FPO youngshin sim
      Youngshin Sim
      Managing Director, Continuum Seoul

      Youngshin believes design is a vast concept that embraces culture, humanity, and economic value, making it a fundamental component of all development issues. She creates tangible impacts from clients’ intangible needs, extracting concrete concepts and structuring them in meaningful flows.

      As managing director at Continuum Seoul, Youngshin works across a wide spectrum of industries, ranging from new concept development for electronics companies to service design in healthcare.
      Youngshin holds a master of design degree in social design from Design Academy Eindhoven in The Netherlands and degrees from Kaywon School of Art and Design and Yonsei University.

    • wen brian
      Brian Wen
      Managing Director, Continuum Shanghai

      Brian leads Continuum’s efforts toward serving the ever-growing Greater China market. With Brian’s multi-cultural upbringing in Taiwan and U.S., he is fluent in connecting dots and bridging gaps between cultures.
      Since joining Continuum in 2005, Brian has led market winning cases all over the world, including helping UCAR grow from a seed funded startup to a $5 billion company in one year. Brian is passionate about leadership development, and is a frequent lecturer in top colleges and leading organizations such as Alibaba Inc.
      Brian graduated from Art Center College of Design with a BS in product design. His mission is to cultivate organizational leadership through design.

    • young kevin
      Kevin Young
      SVP, Product Experience

      Kevin is responsible for maintaining the health of and planning for the growth of Continuum’s product experience business. He also leads programs and project teams directly, working with clients to solve their most complex challenges.
      Since joining Continuum in 1997, he’s managed award-winning projects, including the MIT Media Lab’s One Laptop Per Child. He builds strong relationships with Continuum’s Fortune 100 clients, including Coca-Cola, Procter & Gamble, and American Express.
      Kevin graduated magna cum laude from Syracuse University with a BID in industrial design. His product design successes have resulted in 14 design excellence awards and 18 U.S. patents.

    • zaccai gianfranco
      Gianfranco Zaccai
      President & Chief Design Officer

      Gianfranco champions a holistic and highly integrated approach to innovation research, design, and development. His vision has resulted in category-defining products including the Reebok Pump and P&G’s Swiffer. Continuum’s long-term strategic partnership with the Herman Miller Company has focused on developing innovations in healthcare.
      Gianfranco holds degrees in industrial design from Syracuse University and architecture from The Boston Architectural College. He has been awarded an honorary doctor of arts degree from North Carolina State University, and an honorary doctor of Fine arts degree from Syracuse.

  • Accolades

    We innovate with, not at, our clients. We take your business today to where you want to be in the future. Join us.

    Lifetime Awards

    We measure success not by awards in and of themselves, but as validation of the the clients and people we have helped though our work.

    Continuum has garnered more than 200 awards for outstanding innovation and design, including:


    Continuum has more than 330 design and utility patents.

    • Product Design Awards
    • Social Good Awards
      • Edison Green Award
        Project: Preserve
      • Green Dot Award
        Solay Running Shoe
      • Fast Company Innovation by Design Awards Finalist
        Project: CGAP
      • Ad Club Non-Event Awards
        Design Museum Boston, 826 Boston
      • Good Design Green Award
        AllSteel Inspire Chair
      • IDEA Responsibility Award
        Daktari – Medical and Scientific Products, Preserve Mail-Back Pack – Packaging & Graphics
    • Medical Design Awards
      • 8 Medical Design Excellence Awards (MDEA)
        Avedro; Herman Miller Compass System; Mindray
      • Stanley H. Caplan User-Centered Product Design Award
        Mindray V Series
      • ADI Compasso D'Oro for Instrument Design
        Automated Coagulation Laboratory - Instrumentation Laboratory, Galileo Ventilator - Hamilton Medical AG
      • R&D 100 Award - R&D Magazine
        GeneChip Scanner 3000 - Affymetrix: Lifescience Category
    • Innovation Awards
      • 5 Consumer Electronics (CES) Innovation Awards
    • Customer Experience Awards
      • CXPA – Customer Experience Professionals Association
      • Retail Awards
        • Interior Awards
          • Promotional Awards
            • How Magazine
            • Massachusetts Achievement Award for Promotional Campaign