MAPCO Case Study

restaurants & retail

Creating the Convenience Store of the Future

This Isn't Your Father's Dreary, Dimly Lit, Potato-Chip-Filled Affair. A Whole New Store's in Store.

April 11, 2023
convenince store

When MAPCO, a convenience and gas station chain, came to us with the idea of creating the "Store of the Future," we raced full-speed into innovation mode. In this compelling case study, we charge down the many aisles of the project and unload tales of shop-alongs, in-depth interviews, and live in-store traffic monitoring; NXT trends research; backcasting; and, finally, making it, as we say, real.

filed in: restaurants & retail , customer experience, prototyping, digital design