When MAPCO, a convenience and gas station chain, came to us with the idea of creating the "Store of the Future," we raced full-speed into innovation mode. In this compelling EPAM.com case study, we charge down the many aisles of the project and unload tales of shop-alongs, in-depth interviews, and live in-store traffic monitoring; NXT trends research; backcasting; and, finally, making it, as we say, real.
filed in: restaurants & retail , customer experience, prototyping, digital design
