The Limits of Patient Centricity: Why Patients Aren't Consumers

Read in Touchpoint Magazine

January 28, 2011
by Augusta MeillGianna Marzilli Ericson

The trend towards consumerisation of healthcare has focused on empowering patients through access to information. This makes intuitive sense, mirroring a general trend away from experts as arbiters of knowledge.

Read the full article in Touchpoint Magazine

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