Integration vs. Separation: Understanding the New Commerce Paradigm
A Voyage to the New World of Commerce
Contemporary retail is complicated. Companies need to worry about purchase and search history, building email lists, customer relationship management systems (CRMs), personas. Customers have a whole host of their own expectations. “The traditional paradigm keeps the CRM and commerce sites separate,” says this EPAM blog post. “In the new, modern paradigm, the CRM and commerce sites are tightly integrated and, in most cases, within a single-site experience.”
