From beautiful, expansive college campuses to the massive floating cities that are modern cruise ships, it's difficult for asset-heavy organizations to adapt readily to rapid market changes. Success comes to those who step back and apply a balance of creative and practical thinking when identifying and uniquely serving new market needs. Whitespace innovation and human-centered design are just two of the tools we use to help our clients adapt. In the reports, blog posts, and podcasts below, you can get a sense for how we do it.
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