Special Issue

The Resonance Test

June 10, 2019

The Resonance Test features interviews with people practicing innovation in various forms, digging into their ability to deliver results. Repeatedly.

- Blog
  travel and hospitality
  “Care about Your Customer: That Is the Best Strategy for Brands… in Today's and Tomorrow's New Normal”
  The Resonance Test 78: Consumers Unmasked Travel Insights with Jasmin Guthmann and Da...
  March 15, 2022
- Blog
  financial services
  “Privacy Concerns Are at Odds with the Desire to Advance the Access to Data, but We Need to Do Both Well to Be Successful”
  The Resonance Test 77: The Data Paradox with John Reardon, Val Tsitlik, and Sam Rehma...
  February 28, 2022
- Blog
  healthcare
  “Clinicians Seem to Be Most Freaked Out by Or Unnerved by Calling All of These Forms Teletherapy”
  The Resonance Test 76: Hannah Zeavin
  February 4, 2022 by Ken Gordon
- Blog
  complex systems
  Our Prototype Involved “Using Cuteness to Seduce People into Washing for 20 Seconds”
  The Resonance Test 74: David Rose
  January 6, 2022 by Ken Gordon
- Blog
  education
  “There's a Lot of Variability and Nuance—Things Are Increasingly Decentralized—So the One-Size-Fits All Approach Will Not Work”
  The Resonance Test 73: Michael Gunn of Vanguard
  December 16, 2021 by Sandra Loughlin, Ken Gordon
- Blog
  complex systems
  “I Can Assure You: If Meta Decides to Create the Metaverse in Their Own Vision and Image, They Will Fail”
  The Resonance Test 72: Ricardo Álvarez
  December 9, 2021
- Blog
  sustainability
  “The Big Agenda around Regulation and Politics Needs to Meet the Small Agenda around Personal Action on the Ground”
  The Resonance Test 71: Xavier Houot
  December 2, 2021 by Elaina Shekhter‎ , Ken Gordon
- Blog
  financial services
  “At the Core, It's All About Using Our Use Case Method Through the Loop and Really Trying to Think MVP with Each Incremental Step”
  The Resonance Test 70: John Reardon
  November 18, 2021
- Blog
  healthcare
  “We Think about the Suit as a Digital Interface between the Human World and the Virtual World”
  The Resonance Test 69: Talking Teslasuit with Sergei Nossoff and Andrei Pyko
  November 4, 2021 by Elaina Shekhter‎ , Ken Gordon
- Blog
  healthcare
  “Small Data Becomes Big Data When You Think about This Thing Distributed over Millions and Millions of Farms and Animals”
  The Resonance Test 68: Sidhant Jena
  October 4, 2021
- Blog
  complex systems
  “The Ideology of Creation Is that We Don’t Talk about the Business Side of It”
  The Resonance Test 67: Louis Menand
  August 11, 2021 by Ken Gordon
- Blog
  sustainability
  “Yes, We Need Data. We Need Transparency. But We [Also] Need Measures of System Health that Are Regional, that Are Local, that Are Community-Based.”
  The Resonance Test 66: Jennifer Howard-Grenville
  July 8, 2021 by Elaina Shekhter‎ , Ken Gordon
- Blog
  healthcare
  “I Want the Pandemic to Have Opened the Door [to Telemedicine], Not Let the Genie Out of the Bottle”
  The Resonance Test 65: Dr. Elisabeth Rosenthal
  June 23, 2021 by Jonathon Swersey, Ken Gordon
- Blog
  complex systems
  “The Real Challenge Is to Understand How that Multichannel World of Communications Can Add Value Without Giving Up Rigor, Focus, Depth-Of-Knowledge”
  The Resonance Test 64: Jeffrey Schnapp
  May 27, 2021 by Ken Gordon
- Blog
  financial services
  “It Was Really Important for Us to Put a Platform in Place that Didn’t Paint Us into a Corner”
  The Resonance Test 63: Brad Scrivner
  April 8, 2021
- Blog
  complex systems
  “If You Can Sell People Authentic Communities That Speak to Their Needs to Connect with Others, You’re Gonna Have a Significant Customer Base”
  The Resonance Test 62: Noreena Hertz
  April 1, 2021 by Ken Gordon
- Blog
  education
  “I’ve Learned, Through Success and Failure, That We Don’t Always Have the Answers but We’ll Walk the Path with Our Leaders”
  The Resonance Test 61: Rick Champagne
  March 17, 2021 by Sandra Loughlin, Ken Gordon
- Blog
  healthcare
  “The Beginning and the End Is Acquiring Data That’s Accurate and Easy to Get”
  The Resonance Test 60: Dr. Asif Ali
  February 15, 2021 by Lisa Butcher
- Blog
  innovation
  “Experimentation Is the Engine that Drives Innovation. If You’re Not Experimenting, You’re Not Innovating.”
  The Resonance Test 59: Stefan Thomke
  January 14, 2021 by Chris Michaud, Ken Gordon
- Blog
  healthcare
  “How Close Is Too Close for the Robot to Get to a Person?”
  Resonance Test 58: Marcio Macedo
  December 16, 2020 by Toby Bottorf, Ken Gordon
- Blog
  healthcare
  “Many Folks Who Are Not Socially Isolated Are in Fact Lonely. This Is a Complicated Problem that Comes in a Lot of Different Forms.”
  The Resonance Test 57: Sachin Jain
  November 18, 2020 by Gaurav Rohatgi, Ken Gordon
- Blog
  complex systems
  “We Know We Don't Know a Lot about the Future, but We Can Be Damn Sure it's Going to Be Quite Different than the Past”
  The Resonance Test 56: Peter Senge
  December 10, 2020 by Rick Curtis, Paul McCormick, Ken Gordon
- Blog
  travel and hospitality
  “Do You Know What We Call Technology that Older Adults Either Don’t Understand, Can’t Use, or Don’t Want to Use? Bad Technology!”
  Joseph Coughlin: The Resonance Test 55
  October 27, 2020 by Dustin Boutet, Ken Gordon
- Blog
  customer experience
  Sara Hendren Wants Disability to Be "Right in Your Life and Lively and Unfinished and Restless in All of Its Questions for Us”
  The Resonance Test 54: Sara Hendren
  October 22, 2020 by Ken Gordon
- Blog
  education
  “There Are Going to Be Things That We're Going to Try That Aren't Going to Work Exactly Right, or Sometimes Are not Going to Work at All”
  The Resonance Test 53: Clayton Rose
  October 2, 2020
- Blog
  healthcare
  EMR Developers “Need to Sit with Us, the Doctors and the Nurses, by Our Side, for Eight Hours at a Shot, and See What it Is We Do”
  The Resonance Test 52: Danielle Ofri
  September 2, 2020 by Jonathon Swersey, Ken Gordon
- Blog
  education
  “You Don’t Flip a Switch and Say, ‘OK, Let’s Innovate Together, Let’s Collaborate.' You Gotta Have the Right Culture in Place.”
  The Resonance Test 51: Andy Boynton
  August 14, 2020 by Toby Bottorf, Ken Gordon
- Blog
  healthcare
  “In a Single Day, We Would Do as Many Virtual Visits as We'd Done the Last Quarter of 2019”
  The Resonance Test 50: John Brownstein
  July 28, 2020 by Jonathon Swersey, Ken Gordon
- Blog
  healthcare
  “The People Who Develop a Ventilator that Costs $40,000 Are Probably Not the Best People to Go to to Make that Ventilator Cost $400”
  The Resonance Test 49: Dr. Freddy T. Nguyen and Duncan Freake
  June 25, 2020
- Blog
  civic design
  “Being a Particular Person in a Particular Body in a Particular Geographic Location… that Experience Is a Form of Empirical Data”
  The Resonance Test 48: Catherine D’Ignazio
  May 13, 2020 by Jen Ashman, Ken Gordon
- Blog
  healthcare
  “I Think Technology Is Incredibly Important, and It Lets Us See New Diseases. But It Doesn't Do the Work for Us. Tests Don't Think.”
  The Resonance Test 47: Lisa Sanders
  March 17, 2020
- Blog
  hospitality and travel
  “I Would Advocate Not Punching the Back of the Seat. I Would Advocate Maybe Tapping the Person on the Shoulder.”
  The Resonance Test 46: Amy Virshup
  March 6, 2020 by Dustin Boutet, Ken Gordon
- Blog
  business model innovation
  “If Half of Your Comp’s Gonna Come from How Well You're Managing the Future, You're Gonna Be a Lot More Interested in Managing the Future”
  The Resonance Test 45: Rita McGrath
  February 28, 2020 by Toby Bottorf, Ken Gordon
- Blog
  restaurants & retail
  “Flour’s a Place Where People Can Come and When They Leave, They Leave Happier than When They Walked in”
  The Resonance Test 44: Joanne Chang
  February 12, 2020 by Buck Sleeper, Ken Gordon
- Blog
  innovation capability
  “Just Because One Believes that Small Is Beautiful, It Doesn't Mean Big Has to Be Ugly”
  The Resonance Test 43: Gary Pisano
  January 31, 2020 by Jon Campbell, Ken Gordon
- Blog
  restaurants & retail
  “If We All Ate Seven Meals a Week without Meat, Our Carbon Footprint Would Change Immeasurably”
  Why Now, A Resonance Test Podcast, 1: Ayr Muir
  January 15, 2020 by Megan Welker, Ken Gordon
- Blog
  social innovation
  “It All Starts with Optimism, in the Sense that You Have to Believe that These Challenges Are Solvable”
  The Resonance Test 42: Alex Amouyel
  January 20, 2020 by Gaurav Rohatgi, Ken Gordon
- Blog
  complex systems
  “I’d Like to Focus on the Positive Valence Stuff”
  The Resonance Test 41: David Rose
  November 8, 2019 by Toby Bottorf, Ken Gordon
- Blog
  “Being a Pain at Times Is Part of the Job of the Parent…”
  The Resonance Test 40: Dr. Bryan Vartabedian
  October 11, 2019 by Jonathon Swersey, Ken Gordon
- Blog
  business model innovation
  “The Point About a Revolution Is You Have No Idea Where It’s Going to End”
  The Resonance Test 39: Alan Rusbridger
  September 26, 2019 by Ken Gordon
- Blog
  retail and hospitality
  “We Knew You Thought Differently. We Knew You Would Help Us Think Differently.”
  The Resonance Test 38: Katie Getchell and Julia Propp
  August 30, 2019 by Brandon Tirrell, Ken Gordon
- Blog
  healthcare
  “You Can’t Just Take a Piece of Code and License it to Google and Hope that Someone Uses It”
  The Resonance Test 37: John Brownstein
  August 9, 2019 by Ken Gordon
- Blog
  healthcare
  The MassChallenge HealthTech Checkup
  The Resonance Test 36: Nick Dougherty
  July 17, 2019 by Heather Reavey, Ken Gordon
- Blog
  "We're Not Going to Take it Anymore and We're Demanding Time with Our Patients!"
  The Resonance Test 35: Dr. Eric Topol
  June 10, 2019 by Jonathon Swersey, Ken Gordon
- Blog
  customer experience
  “Human Beings Are Notorious for Wanting Multiple Conflicting Things”
  The Resonance Test 34: Megan Burns
  May 17, 2019 by Toby Bottorf, Ken Gordon
- Blog
  retail and hospitality
  Passionate Opinions and Pure Water
  The Resonance Test 33: Matt Sheehan
  May 3, 2019 by Kenji Ross, Ken Gordon
- Blog
  healthcare
  Two Futures: A Conversation about AI, Tech, and Global Access to Care
  The Resonance Test 32: Sunandini Chopra
  April 18, 2019 by Toby Bottorf, Ken Gordon
- Blog
  retail and hospitality
  Data + Context = Information: A Dialogue on the Sociology of the Obvious
  The Resonance Test 31: Gary David
  March 22, 2019 by Toby Bottorf, Ken Gordon
- Blog
  customer experience
  "If It's Not a Kick to Be Out With Your Team in the Distribution Center at 1 a.m…. You. Are. In. The. Wrong. Job."
  The Resonance Test 30: Tom Peters
  March 8, 2019 by Jon Campbell, Ken Gordon
- Blog
  service design
  "You Think You're Playing Soccer but Actually the Game Is Football": A Friendly Dialogue About Service Design
  The Resonance Test 29: Maurício Manhães
  January 30, 2019 by Jon Campbell, Ken Gordon
- Blog
  user experience
  "I Was Really Keen on Learning to Gallop and, You Know, Kind of Chewing Grass"
  The Resonance Test 28: Thomas Thwaites
  December 17, 2018 by Toby Bottorf, Ken Gordon
- Blog
  transportation
  "Turning Data into Knowledge and Turning Data into Something Personal”: A Conversation about Innovating at Southwest Airlines
  The Resonance Test 27: Heather Figallo
  November 6, 2018 by Lee Moreau, Ken Gordon
- Blog
  education
  Education Beyond Knowledge Acquisition: A Conversation About Olin College
  The Resonance Test 26: Jon Stolk
  September 24, 2018 by Toby Bottorf, Ken Gordon
- Blog
  healthcare
  “I Like to Think of Us as the Nexus of Medicine and Theatre”
  The Resonance Test 25: Melissa Burke
  June 26, 2018 by Lee Moreau, Ken Gordon
- Blog
  healthcare
  “My Job Is to Break Healthcare”
  The Resonance Test 24: Robin Glasco
  May 11, 2018 by Lee Moreau, Ken Gordon
- Blog
  innovation capability
  "That's My Macro Goal: to Shift the Portfolio to Better Stuff"
  The Resonance Test 23: Erica Eden
  April 25, 2018 by Eric Bogner, Ken Gordon
- Blog
  IoT
  Moneyball in the Office Space: How Humanyze Uses Analytics to Help Organizations Make More Informed People Decisions
  The Resonance Test 22: Ben Waber
  March 15, 2018 by Kevin Young, Ken Gordon
- Blog
  financial services
  "We Are Not a Group of People Playing with Toys and Foosball. We Are Actually Extremely Business-Case Focused."
  The Resonance Test 21: Mona Vernon
  March 8, 2018 by Lee Moreau, Ken Gordon
- Blog
  healthcare
  "We Can No Longer Rely on a System that Has a Small Brain and Many, Many Hands. We Need the Brain to Be Present in Every Cell of the Organization."
  The Resonance Test 20: Céline Schillinger
  February 16, 2018 by Jon Campbell, Ken Gordon
- Blog
  social innovation
  "I'm Always a Little Allergic to the Term 'Smart Cities'..."
  The Resonance Test 19: Jascha Franklin-Hodge
  January 7, 2018 by Toby Bottorf, Ken Gordon
- Blog
  financial services
  "In a Team, if Everybody Is Bringing Their Authentic Self, it Raises the Opportunity for Innovation.”
  The Resonance Test 18: Kelly Fredrickson
  December 19, 2017 by Lee Moreau, Ken Gordon
- Blog
  healthcare
  “People Want to Get Older and Stay and Continue to Live in the Community That’s Home for Them.”
  The Resonance Test 17: Secretary Alice Bonner and Laurance Stuntz
  November 28, 2017 by Mike Dunkley, Ken Gordon
- Blog
  healthcare
  Thinking Differently About Diabetes
  The Resonance Test 16: John Brooks
  November 2, 2017 by Mike Dunkley, Ken Gordon
- Blog
  financial services
  “One of the Challenges We Have in a Big Corporation Is: Deep Pockets.”
  The Resonance Test 15: Joy Slabaugh-Hamilton
  October 3, 2017 by Toby Bottorf, Ken Gordon
- Blog
  healthcare
  “We Did Predictive Analytics Before the Phrase Was Sexy.”
  The Resonance Test 14: Sridhar Iyengar
  July 29, 2017 by Kevin Young, Ken Gordon
- Blog
  healthcare
  "We Can Impact and Change the Health of a Small Country for Years, with a Three-Week Stay.”
  The Resonance Test 13: Captain Lanny Boswell
  July 14, 2017 by Mike Dunkley, Ken Gordon
- Blog
  business design
  Turning the Tables on the Host of "Innovation Hub"
  The Resonance Test 12: Kara Miller
  June 28, 2017 by Jon Campbell, Ken Gordon
- Blog
  conversation design
  "Even failure has become a buzzword. Failure ™."
  The Resonance Test 11: Jessica Helfand
  June 14, 2017 by Lee Moreau, Ken Gordon
- Blog
  brand
  "Your Role Is to Make Sure That Your Consumers Are All In for Your Products"
  The Resonance Test 10: Soon Yu
  May 23, 2017 by Toby Bottorf, Ken Gordon
- Blog
  healthcare
  Actively Creating the Future of Digital Health
  The Resonance Test 9: Nick Dougherty
  May 2, 2017 by Mike Dunkley, Ken Gordon
- Blog
  food and beverage
  Talking with the Head ChiliHead
  The Resonance Test 8: Kelli Valade
  April 5, 2017 by Lee Moreau, Ken Gordon
- Blog
  food and beverage
  "It’s not Like My Yeast Is Going to Become a Lizard": A Conversation with Ginkgo Bioworks' Creative Director
  The Resonance Test 7: Christina Agapakis
  March 15, 2017 by Mike Dunkley, Ken Gordon
- Blog
  prototyping
  Making a Maker Space for the Innovation District
  The Resonance Test 6: Rick Rundell
  February 7, 2017 by Ken Gordon, Lee Moreau
- Blog
  service design
  The Customer Is Not (Not!) Always Right
  The Resonance Test 5: Thomas A. Stewart and Patricia O'Connell
  January 17, 2017 by Ken Gordon, Toby Bottorf
- Blog
  civic design
  Design Is Everywhere. And So Is Sam Aquillano.
  The Resonance Test 4: Sam Aquillano
  November 28, 2016 by Ken Gordon, Jon Campbell
- Blog
  healthcare
  The Guy Behind Your Healthcare Data
  The Resonance Test 3: John Wilbanks
  October 31, 2016 by Ken Gordon, Mike Dunkley
- Blog
  employee experience
  Talking with Our Architect in the Space We Made Real
  The Resonance Test 2: Eric Höweler
  September 29, 2016 by Ken Gordon, Lee Moreau
- Blog
  education
  A Conversation About Innovation with Boston's Chief of Education
  The Resonance Test 1: Rahn Dorsey
  August 6, 2016 by Ken Gordon, Augusta Meill

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