global

Prototyping China: Living in Beta

Read in IDSA Innovation Magazine

July 6, 2011
by Chris Hosmer

"The same way ethnographers look for lead users to uncover extreme needs and inspire nonobvious solutions, Continuum looks upon China as the market that will teach it more about innovating than any other place on earth," writes Chris Hosmer in IDSA’s Innovation Magazine, *[Frontiers of Innovation][http://www.idsa.org/innovation], Summer 2011.

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