Months ago, in a secluded warehouse outside of Boston, a crack team of designers from firms Continuum and ai3 assembled a top-secret prototype that would, according to internal data, change the Holiday Inn brand forever. It was an advanced, new kind of “environment”—one where guests could more easily connect. The consultants used 800 slabs of foam core to build it, then spent weeks analyzing foot-traffic patterns. What could this revolutionary, futuristic space possibly be?
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