Holiday Inn's Image Makeover


Holiday Inn's Image Makeover

Read in Travel + Leisure

July 13, 2011

The social hub, which will transform lobbies into combination coffeehouses, mini-marts, pubs, and video arcades, presided over by 21st-century innkeepers who will coordinate check-ins, mix drinks, and service Wii consoles. “Everyone else has designed the ground floor to focus on breakfast, and after that it’s a void,” says Craig LaRosa, the man in the trench coat. “This is different.”

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