Putting the customer at the center of your business is a hard thing to do. That task takes humility and mental agility to come to the right starting point; and that point is the customer’s own subjective reality.
About the Author
Toby BottorfVP, Service and Experience DesignToby joined Continuum to establish a digital design capability, and is now a VP in service design, leading teams to design solutions for complex human and technical systems. His work builds on a career in UX and interface design.
Recent work includes Audi on demand, a premium mobility service; the design of a client communications tool for a financial services company; and the strategy and experience design of a digital coaching platform for a leading American health insurer.
Toby holds a master’s degree in communications design from the Institute of Design (IIT) and a BA in art from Yale University.
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