The cloud might be a little frightening: it’s invisible, all consuming and, scariest of all, it’s telling you that your business needs to change. There are nuances of Service Design within the digital realm that might not be discernible to the unaided eye. Through years of experience helping clients who have a strong foothold in the physical world to enhance their offerings with digital services, Continuum has discovered several principles you may want to know before you dive into the haze.
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