Designing for Emerging Markets


Designing for Emerging Markets

Read in IDSA Innovation Magazine

February 4, 2011
by Anthony Pannozzo

By 2030, according to the World Bank, 93 percent of the global middle class will live in emerging markets. Stop for a moment and think about that. In 20 years, nine out of every 10 people you will be designing for will live in a country that today you probably do not fully understand. With huge debt burdens and a sluggish recovery slowing growth in developed economies, businesses are prioritizing consumers in emerging markets in order to capture a piece of the next wave of expansion.

Read the full article in IDSA Innovation Magazine

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