At Continuum, we see a number of traditional UX consultancies positioning their work to incorporate CX. But is this just a renaming, or the evolution of UX, or is there more to this transition? Read more from Principal Toby Bottorf in Entrepreneur.
About the Author
Toby BottorfVP, Service and Experience DesignToby joined Continuum to establish a digital design capability, and is now a VP in service design, leading teams to design solutions for complex human and technical systems. His work builds on a career in UX and interface design.
Recent work includes Audi on demand, a premium mobility service; the design of a client communications tool for a financial services company; and the strategy and experience design of a digital coaching platform for a leading American health insurer.
Toby holds a master’s degree in communications design from the Institute of Design (IIT) and a BA in art from Yale University.
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