customer experience

Build a Customer Loyalty Program That Transcends the Transaction

July 21, 2015
by Brandon TirrellAnthony Pannozzo

Credit-based loyalty programs are becoming increasingly popular tools for retailers to drive customer retention and incremental spend. Additionally, credit card issuers are relying on them more heavily to acquire new customers. Continuum has extensive experience working in the financial services and retail sectors and designing customer-focused loyalty programs, so we’ve distilled our knowledge into the six principles contained in this guide.

We love the opportunity that loyalty programs offer to make meaningful long-term connections with customers, and deliver experiences and rewards that amplify the passion they already feel for the brand. Furthermore, these programs open additional revenue streams that make them a sustainable and profitable part of any marketing strategy.

Read more about our approach in the guide:
Build a Loyalty Program That Transcends the Transaction - PDF

filed in: customer experience, innovation capability

About the Author

  • Tirrell Brandon
    Brandon Tirrell
    Senior Business Strategist

    Brandon has a passion for working at the nexus of creative and analytical thought. He loves designing spreadsheets just as much as designing furniture and believes that the right constraints produce the best ideas.
    At Continuum, Brandon uses financial models and business reasoning to support innovation and help clients say “yes” to new ideas. He’s worked across industries, including construction, education, retail, and financial services.
    Brandon earned an MBA with Distinction at the University of Michigan’s Ross School of Business and a BS with Honors in physics from Dickinson College.