"You Think You're Playing Soccer but Actually the Game Is Football"

service design

"You Think You're Playing Soccer but Actually the Game Is Football": A Friendly Dialogue About Service Design

The Resonance Test 29: Maurício Manhães

January 30, 2019
by Jon CampbellKen Gordon

If you want to study service design, you just might want to learn from Maurício Manhães. Manhães is both a professor of service design at the Savannah College of Art and Design—SCAD to its friends—and a truly affable human being. His friendly, informed approach leaps out from the first second of this dialogue with his long-time service design buddy, EPAM Continuum’s Jon Campbell. These two vets cover much territory in 30 minutes: Maurício’s professional and intellectual journey; the employability of SCAD grads; the function of luck and hard work in design careers; the Service Design Network and its president Birgit Mager (“she was very kind to pay attention to this crazy Brazilian guy”); bringing service design into companies; the way practice and professorship inform each other; the effects of Amazing Grace Syndrome, and, of course, more. Listen and learn!

Host: Pete Chapin
Editor: Kyp Pilalas
Producer: Ken Gordon

The Resonance Test 29: Maurício Manhães
filed in: service design, education

About the Author

  • Campbell Jon
    Jon Campbell
    Head of Experience & Service Design

    Jon helps organizations become customer-centered and develop their internal capability for repeatedly creating, launching, and scaling new offerings and compelling customer experiences.

    Prior to EPAM Continuum, Jon served as Manager, Prospect Marketing, at Harley-Davidson Motor Co., overseeing lead generation, lead nurturing, and interactive programs focused on the acquisition of new customers and development of compelling customer journeys. He also spent time at ad agency Cramer-Krasselt, working on brand strategy, marketing communications, and new product development.

    Jon holds a master of design methods degree from Chicago’s Institute of Design (IIT) and a BA in journalism from the University of Wisconsin.

  • Ken Gordon
    Ken Gordon
    Chief Communications Specialist

    Ken makes EPAM Continuum’s work visible to the necessary people. He creates superlative content, works with colleagues to do the same, and employs social networks to share it widely.

    A card-carrying humanist, Ken co-founded QuickMuse, the improvisational writing website, and JEDLAB, the Jewish education community. He has written for TheAtlantic.com, the New York Times, and many other pubs.

    Ken has an English degree from the University of Massachusetts at Amherst and an MA in English from the State University of New York at Albany. He framed both diplomas long ago, but can’t seem to find them now—a fact he considers all-too-human.