If your company is engaged in a digital transformation, it must put the user at the center, says Jerome Goh in an EPAM.com blog post. Your organization shouldn’t be chiefly focused on internal processes and KPIs. The answer, Goh says, is to focus on three essential questions: (1) Has our transformation strategy achieved the business advantage we seek?; (2) Is our digital execution relevant to the end user?; and (3) What new features should we incorporate to meet our goals? Read on, and learn how to make a more effective transformation.
filed in: digital design, customer experience, user experience, product experience
