Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal.
Bringing Consumer Trends to Medical Products
MD+DI recaps Yuhgo Yamaguchi's recent workshop, which taught participants how to stay ahead of change by considering consumer behaviors in healthcare setttings.
A Big Week for the Tech Giants
Stratechery reports on Microsoft's LinkedIn acquisition and Apple's WWDC event.
How Advertising Influences Consumer Behavior
Messaging will impact how customers view products. Read how various marketing efforts drew attention to bottled water in Priceonomics.
The Future of Fitness
How do heart rate monitors and IMAX screens impact our workouts? The Ringer explores some tech-enabled activity options.
Intrapreneurship Isn't Easy
As published in HBR, there are certain challenges to be faced when innovating inside a large, corporate organization.
