consumer products

The Time Is Now for Concentrates

Read in Bloomberg Business

September 8, 2011
by Heather ReaveyKristin Heist

Five consumer trends that suggest concentrates have the potential to capture consumers’ attention once again.

Read the full article in Bloomberg Business

filed in: consumer products

About the Author

  • Reavey Heather
    Heather Reavey
    SVP, Practice Innovation

    Heather thinks about where innovation is going and shapes Continuum’s people, practices, and processes to be there first.

    She has dedicated her career to innovation—doing it, leading it, and teaching it. She began as an envisioner, focused on designing human-centered strategies and demystifying complexity through storytelling that helps catalyze organizations to take action. Over her 16 year career, Heather has led teams and helped launch game-changing ideas and strategies for Procter & Gamble, Insulet, American Express, United Healthcare, and BBVA.

    She has taught strategy and design at Syracuse University, Harvard Business School, Wentworth Institute of Technology, and Massachusetts College of Art and Design.

  • Heist Kristin
    Kristin Heist
    Director, Strategy Practice

    Kristin has spent her career transforming an understanding of people into ideas that make sense for the future. She leads international programs to help companies identify new opportunities in the areas of food & beverage, home care, healthcare, finance, and communications.

    With a background in mechanical engineering and 10 years’ experience in strategy and human factors, Kristin’s sweet spot is the intersection of human needs and technical systems.

    Kristin also leads Continuum’s Sustainable Innovation community. She holds a MA in industrial design from the University of the Arts and a BA in engineering sciences and studio art from Dartmouth College.