Digital sales produce data—enormous, even intimidating, amounts of it. Traditional retail and consumer-packaged goods (CPG) brands are, however, not in the data business. They would love to use that data to better understand their customers, but they may not know how. This new EPAM whitepaper aims to do something about that. It’s a useful introduction to text analytics, and how such a platform can help brands more efficiently decode their customers’ wants and needs.
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