NXT #millennialmindset

April 22, 2012
by Rose Manning


They are non-materialistic, over-educated super-communicators. They are experience seeking, relationship forging, commitment-phobic trophy children. They add extreme value while testing your patience. And they are your future workforce. The thing is, they won’t work for you if they aren’t interested, ‘cause they don’t have to be interested – they always have their parents. You need to make the job work for them and compensate for their shortcomings. They believe you can do good while making money. You need to seduce them. You need to exploit their skills. You need to remedy their weaknesses. And if it’s not fun, at least it better look cool, because it’s going up on Facebook.

“A BPW Foundation’s Gen Y study published in April 2011 also noted that by 2025, Generation Y will make up roughly 75% of the world’s workforce” (Forbes).

They care about different things: One in three college students and young employees under the age of 30 said would prioritize social media freedom, device flexibility, and work mobility over salary in accepting a job offer (Cisco).

“Millennials in general are looking for something that they can come into where they’re going to learn a lot, they’re going to grow personally and professionally, and they’re really going to get a lot out of it to help them advance their career somewhere else. And that somewhere else may not be at the same job. So what you see is millennials hopping jobs every 18 months on average” (National Public Radio).

Millennials -- How can we anticipate their needs, exploit their skills, and remedy their weaknesses?

filed in: NXT