Gary Pisano on the DNA of Sustained Innovation

innovation capability

“Just Because One Believes that Small Is Beautiful, It Doesn't Mean Big Has to Be Ugly”

The Resonance Test 43: Gary Pisano

January 31, 2020
by Jon CampbellKen Gordon

“Organizations are fascinating because they're completely human created,” says Harvard Business School professor Gary Pisano in the just-posted episode of The Resonance Test. “They're not natural.” Which is to say: they are cultural. Pisano’s new book, Creative Construction: The DNA of Sustained Innovation, makes it clear that innovation is a set of choices a company, a leader, may or may not make. In an invigorating conversation with our Jon Campbell, Pisano asserts that “everything about organizational life was designed in some way” and therefore it can all be redesigned. Listen closely, and you’ll learn some relevant business lessons, including the paradoxes of innovative cultures and the challenges of earning today’s dollar while also charting a company’s future course.

Host: Pete Chapin
Editor: Kyp Pilalas
Producer: Ken Gordon

The Resonance Test 43: Gary Pisano
filed in: innovation capability, Life sciences

About the Author

  • Campbell Jon
    Jon Campbell
    Head of Experience & Service Design

    Jon helps organizations become customer-centered and develop their internal capability for repeatedly creating, launching, and scaling new offerings and compelling customer experiences.

    Prior to EPAM Continuum, Jon served as Manager, Prospect Marketing, at Harley-Davidson Motor Co., overseeing lead generation, lead nurturing, and interactive programs focused on the acquisition of new customers and development of compelling customer journeys. He also spent time at ad agency Cramer-Krasselt, working on brand strategy, marketing communications, and new product development.

    Jon holds a master of design methods degree from Chicago’s Institute of Design (IIT) and a BA in journalism from the University of Wisconsin.

  • Ken Gordon
    Ken Gordon
    Chief Communications Specialist

    Ken makes EPAM Continuum’s work visible to the necessary people. He creates superlative content, works with colleagues to do the same, and employs social networks to share it widely.

    A card-carrying humanist, Ken co-founded QuickMuse, the improvisational writing website, and JEDLAB, the Jewish education community. He has written for, the New York Times, and many other pubs.

    Ken has an English degree from the University of Massachusetts at Amherst and an MA in English from the State University of New York at Albany. He framed both diplomas long ago, but can’t seem to find them now—a fact he considers all-too-human.