The Author of "Seeing Around Corners" Chats with The Resonance Test

business model innovation

“If Half of Your Comp’s Gonna Come from How Well You're Managing the Future, You're Gonna Be a Lot More Interested in Managing the Future”

The Resonance Test 45: Rita McGrath

February 28, 2020
by Toby BottorfKen Gordon

Rita McGrath, the distinguished professor at Columbia Business School and well-respected author, prides herself in being able to see around corners. Similarly, we’ve long backcasted our way through the innovation space. So when we got together, for a Resonance Test chat, numerous future-facing remarks were dropped into the mix. “A lot of times the people that see an inflection point really early are not in the Strategy Group,” said McGrath, adding: “They could be out at the periphery. They could be on a loading dock somewhere.” In this conversation McGrath thinks it out with the perspicacious Toby Bottorf, Senior Director and Head of Client Engagement at EPAM Continuum. Listen closely—what you hear today might just prepare you for tomorrow.

Host: Pete Chapin
Editor: Kip Pilalas
Producer: Ken Gordon

The Resonance Test 45: Rita McGrath
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