restaurants & retail

“Flour’s a Place Where People Can Come and When They Leave, They Leave Happier than When They Walked in”

The Resonance Test 44: Joanne Chang

February 12, 2020
by Buck SleeperKen Gordon

Love is in the air. Pastry love, that is. Pastry Love: A Baker's Journal of Favorite Recipes is the latest volume by Joanne Chang—James Beard Award-winning pastry chef, restaurateur, author—but it’s also the motivating philosophy behind the success of her string of Flour Bakery + Cafés. “The idea of pastry love is really to try to entice people when they come into the bakery to order one of everything because we know that if you eat our pastries, you'll be happy.” In the latest episode of The Resonance Test, Buck Sleeper, who leads our Restaurants and Retail Vertical, talks with Chang about pastry love: how it motivates both employees and customers, how it fits between two covers, and how she brought it, reluctantly, into the digital age. This a conversation about the evolution of a business and Chang’s iterative, intelligent spirit. It’s also a very personal edition of the podcast. As our Boston studio is just a few floors above the Seaport’s Flour Bakery + Cafe, many of us are regular beneficiaries of said pastry love. Dig in!

Host: Pete Chapin
Editor: Kyp Pilalas
Producer: Ken Gordon

The Resonance Test 44: Joanne Chang
filed in: restaurants & retail , customer experience, digital design

About the Author

  • Sleeper Buck
    Buck Sleeper

    Buck Sleeper is an experience designer at the global design and innovation firm EPAM Continuum, working broadly to understand the needs and behaviors of humans, identify disruptive opportunities for businesses and institutions, and forge alignment within organizations to drive real change and implementation. Buck is obsessed with crafting a future that is inclusive, sustainable, and optimistic. He leads the Restaurants and Retail Vertical at EPAM Continuum, drawing from his diverse background of projects in education, healthcare, financial services, civic design, and connected devices to transform the future of shopping and eating.

    Buck is trained as an architect, previously holding positions at Skidmore Owings and Merrill, Kennedy Violich Architects, and Howeler Yoon Architects. Buck earned his master of architecture at MIT in Cambridge, and holds a bachelor of arts from Middlebury College in Vermont. He lives just outside of Boston.

  • Gordon Ken
    Ken Gordon
    Principal Communications Specialist

    Ken makes Continuum’s work visible to the necessary people. He creates superlative content, works with colleagues to do the same, and employs social networks to share it widely.

    A card-carrying humanist, Ken co-founded QuickMuse, the improvisational writing website, and JEDLAB, the Jewish education community. He has written for, the New York Times, and many other pubs.

    Ken has an English degree from the University of Massachusetts at Amherst and an MA in English from the State University of New York at Albany. He framed both diplomas long ago, but can’t seem to find them now—a fact he considers all-too-human.