Eventually, the pandemic will leave. But where will that leave customers? This guest post, by Zsuzsa Kecsmar, CCO and Co-founder of Antavo, has some predictions about the future of customer loyalty. Five of them, to be precise. Post-COVID people, she says, will demand—among other things—loyalty programs with a pronounced emphasis on experience, personalization, and interactivity. Check out the piece, loyal readers.
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