Cars are getting lapped by smartphones. Automotive companies should own the digital driving experience, but have been too slow to take control of this highly contested space. Going forward, the car’s value proposition must expand beyond transportation. The car needs to evolve into a conduit for services. This evolution starts with the user experience–a new paradigm that makes the coordination between the driver, the car, the cloud, and other smart devices effortless. It’s not too late for car companies to catch up, but in order to do so they need to: (a) develop a new mindset, one oriented toward creating better digital experiences; and (b) start developing the connected cars that intelligently interface with their user’s preferred digital ecosystem.
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