The 2020 global pandemic rocked the retail industry, shifting the purpose and future of brick and mortar. Stores, everyone suddenly understood, were no longer a final destination, but rather a holistic, human-centered network of connected brand moments. Part showroom, part shipping center, part neighbor… and, just maybe, a place to buy things, too.
The Blend Space report encourages you to restructure your omnichannel and edge retail strategies by taking the digital-physical merge into consideration. We break down recent changes in shopping behavior and how they influences the overarching customer experience. Blend Space is an approach to building a community, earning trust and increasing customer engagement through enhancing your supply chain, fulfillment and e-commerce platforms.
Based on our ongoing research with shoppers, audit of stores worldwide and broad expertise in service design, we offer this methodology as a vision for the future of retail.
Download the Blend Space report here.