Brick and mortar isn’t gone, but its purpose has changed. Part showroom, part neighbor, part shipping center: Stores are no longer a final destination in themselves; they’re simply the most tangible node in a network of connected brand moments. And, just maybe, they sell things, too.
The following report outlines how to consider digital-physical merge as part of your omnichannel and edge retail strategy, while also understanding the role of shopper behavior and preference. In addition to transforming your supply chain, fulfillment, and e-commerce platforms, Blend Space is a methodology for building trust, creating community, and driving engagement with your customers.
Blend Space is EPAM Continuum’s approach to creating resilient, holistic, and human-centered retail experiences.
Download the report here.