- Carmencita BuaChief Operating Officer
Despite her title of COO, Carmencita is more interested in behavior than operational processes. Her guiding focus: finding the right strategy to achieve the best financial and cultural results for Continuum.
Carmencita currently directs Continuum Greater China. She believes the rise of China will bring positive dynamics to the global innovation landscape, and sees huge potential for growing the business by changing the lives of the burgeoning Chinese middle class.
A life-long lover of debate, she studied law in Pisa, where Galileo Galilei observed the sky and Giosuè Carducci scratched out his first poems. She contends that human-centered design is the best means of improving the life of people and organizations. Carmencita is the mother of five children-all of whom are her best friends and greatest achievements.