People don’t normally visit our Boston studio with a rack of superhero outfits. But this is exactly what happened on a recent Thursday afternoon: Sergei Nossoff, CEO of Teslasuit, and Andrei Pyko, who runs the company’s research team, dropped by to demo their sleek black haptic feedback garments. After permitting a few lucky people to suit up, get calibrated, and venture into VR land, they conducted a spirited conversation with Elaina Shekhter, EPAM’s Chief Marketing and Strategy Officer.
The trio talked about how the suit was originally conceived of as a video game accessory (Nossoff said that his CTO originally sought to “create a suit that would provide extra sensations during gaming”) but it’s currently used for (1) XR training and motion capture; and (2) medical and healthcare applications.
The task of the technology, said Pyko, is to get people deeply involved and forget that they’re zipped into a suit or a VR environment. “There are a lot of emotions just wearing the suit,” he said and added that donning the suit can prompt people to ask, “Am I a superhero?”
Zooming out, Shekhter noted that EPAM’s investment in Teslasuit, like our other recent investments, focuses on "identifying unique, technologically driven propositions that present an opportunity for EPAM to accelerate the company either through our own product development expertise or to act as a channel or as an integrator for a large number of our portfolio customers across multiple verticals.”
The portfolio of this conversation included such topics as Teslasuit’s current business model (B2G and B2B enterprise training services), their partnership with the Hospital for Special Surgery (Nossoff said the aim of the HSS partnership is to “create a product to allow patients to be treated remotely as well as be diagnosed remotely”), and how PII data and privacy factors in here (“So far, we do not have medical certification but we are working towards it,” said Pyko).
Where might Teslasuit be walking in the near future?
“In the longer term, we can really use this technology for the consumer market,” said Nossoff. He’s not necessarily thinking about video games, but fitness and wellbeing and yoga.
Shekhter joked about Teslasuit working with Louis Vuitton on yoga clothing, and Nossoff talked about pajamas for older people to take biometric parameters to prevent heart attacks during sleep and industrial PPE use.
All agreed that deep tech smart wearables have a future. And it might be a luxurious future at that.
“I wasn’t actually kidding about Louis Vuitton yoga wear,” said Shekhter. “We work with a lot of retailers who’d absolutely love to brand your black superhero suits.”
Embedded content: https://www.youtube.com/watch?v=ipcvPTSEguo&feature=youtu.beResources
Teslasuit. Watch a video of Teslasuit in action.
EPAM Invests in Go Philly Fund. Curious to learn more about EPAM’s recent investment activities? Read this.
VR Training Is Taking Flight. This is a thoughtful post about the role of virtual reality and training.
Just What the Doctor Ordered. When it comes to health and wellness, VR is moving from the edge to the center. A tidy introduction to VR's healthy side.
The Privacy Web. Here’s a piece that breaks down some of the complexities of personal identifiable information, or PII (if you want to get informal).
Who Wants to Partner with Nikola Tesla? Consider our brief introduction to the person for whom the Teslasuit is named, with some thematically appropriate thoughts about collaboration and innovation.
Telepresence. Marvin Minsky’s famed idea of “presence” seem to have presaged Teslasuit: “You don a comfortable jacket lined with sensors and muscle-like motors. Each motion of your arm, hand, and fingers is reproduced at another place by mobile, mechanical hands.” Read Minsky’s 1980 Omni magazine article and judge for yourself.
Host: Kenji Ross
Engineer: Kyp Pilalas
Producer: Ken Gordon
About the Author
Elaina ShekhterCHIEF MARKETING AND STRATEGY OFFICER, SVP, EPAMMs. Shekhter heads up EPAM’s Global Marketing and Strategy, working to integrate a variety of functions that have a material influence on the strategy, positioning, and global brand of the company. She has held a number of leadership roles within EPAM, including most recently as the Global Head of Business Development and, prior to that, as the Global Head of the Travel and Consumer Business Unit. Ms. Shekhter is an advisory board member for the MACH Alliance, a group of independent tech companies dedicated to open, best-of-breed ecosystems. She is also active in the software startup and emerging technology community, representing EPAM in its investment in the Go Philly Fund to support regional venture funding for seed and early stage companies, including as a board member of recent EPAM seed investment, SigmaLedger. Ms. Shekhter also takes a special interest in artificial intelligence and sustainability initiatives and is focused on expanding EPAM’s investment in these areas.
More from Elaina Shekhter
Ken GordonChief Communications SpecialistKen makes EPAM Continuum’s work visible to the necessary people. He creates superlative content, works with colleagues to do the same, and employs social networks to share it widely.
A card-carrying humanist, Ken co-founded QuickMuse, the improvisational writing website, and JEDLAB, the Jewish education community. He has written for TheAtlantic.com, the New York Times, and many other pubs.
Ken has an English degree from the University of Massachusetts at Amherst and an MA in English from the State University of New York at Albany. He framed both diplomas long ago, but can’t seem to find them now—a fact he considers all-too-human.
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