Jon Campbell, VP Customer Experience & Innovation Capability at Continuum, presented a framework for innovation implementation alongside AMP’s Dr. Munib Karavdic.
About the Author
- Jon CampbellSVP, Experience & Service Design
Jon helps organizations become customer-centered and develop their internal capability for repeatedly creating, launching, and scaling new offerings and compelling customer experiences.
Prior to Continuum, Jon served as Manager, Prospect Marketing, at Harley-Davidson Motor Co., overseeing lead generation, lead nurturing, and interactive programs focused on the acquisition of new customers and development of compelling customer journeys. He also spent time at ad agency Cramer-Krasselt, working on brand strategy, marketing communications, and new product development.
Jon holds a master of design methods degree from Chicago’s Institute of Design (IIT) and a BA in journalism from the University of Wisconsin.
- Munib KaravdicDirector, Design & Innovation, AMP
Dr. Munib Karavdic is the Director of Design & Innovation at AMP Financial Services, Australia’s No. 1 retirement savings, life insurance, and financial advice corporation. He has been championing an innovation program at AMP that is underpinned by human-centred design as a key engine for organic growth. Apart from building human-centred design capabilities to transform AMP, his team is a key driver of building and introducing a portfolio of minimum viable offers (MVOs) based on customer insights. He is also a founder of the Innovation Centre and Implementation Centre which introduce a new way of working and delivering offers to the market. Prior to AMP, he worked as a growth strategy consultant in several Australian and overseas companies.
Munib is also a Conjoint Professor in Creativity and Innovation at UNSW Business School. He holds a PhD in Marketing focusing on innovation in e-commerce.