complex systems

“I’d Like to Focus on the Positive Valence Stuff”

The Resonance Test 41: David Rose

November 8, 2019
by Toby BottorfKen Gordon

What happens when a renowned futurist joins EPAM Continuum? Here’s what happens: things get interesting. You feel this immediately by listening to a just-recorded conversation between our new colleague, David Rose—author of Enchanted Objects, former MIT Media Lab savant and Warby Parkerite—and our less-new but equally articulate colleague, Toby Bottorf. What’s special about Rose? It’s not just his informed outlook on augmented reality (“The new term is ‘spatial computing,’”) or his colorful experiences in tech and business. Yes, Rose casually deploys a variety of interesting words in conversation—“the topology of your face,” “pupillary distance,” “e-com funnel,” “a Louis XV gold sapphire brooch,” “vomiting rainbows on the plane of your face” and “pre-attentive processing”—but that’s not it either. It is the multiple possibilities Rose’s optimistic imagination brings to our work. “I tend to think that there are more journalists, whistle-blowers, and people who are willing to be alarmist in the world, rather than people who are trying to create the desirable future states,” he says. “And so I’d like to focus on the positive valence stuff.” We’re with him! Listen up, and you just might be, too.

Host: Pete Chapin
Editor: Kyp Pilalas
Producer: Ken Gordon

The Resonance Test 41: David Rose
filed in: complex systems, design trends, IoT, retail and hospitality, tech trends

About the Author

  • Bottorf Toby
    Toby Bottorf
    VP, Service and Experience Design

    Toby joined Continuum to establish a digital design capability, and is now a VP in service design, leading teams to design solutions for complex human and technical systems. His work builds on a career in UX and interface design.

    Recent work includes Audi on demand, a premium mobility service; the design of a client communications tool for a financial services company; and the strategy and experience design of a digital coaching platform for a leading American health insurer.

    Toby holds a master’s degree in communications design from the Institute of Design (IIT) and a BA in art from Yale University.

  • Gordon Ken
    Ken Gordon
    Principal Communications Specialist

    Ken makes Continuum’s work visible to the necessary people. He creates superlative content, works with colleagues to do the same, and employs social networks to share it widely.

    A card-carrying humanist, Ken co-founded QuickMuse, the improvisational writing website, and JEDLAB, the Jewish education community. He has written for, the New York Times, and many other pubs.

    Ken has an English degree from the University of Massachusetts at Amherst and an MA in English from the State University of New York at Albany. He framed both diplomas long ago, but can’t seem to find them now—a fact he considers all-too-human.