innovation capability

Innovate Without Diluting Your Core Idea

Read in Harvard Business Review

March 25, 2015
by Jon Campbell

When implementing new customer offerings and experiences, an original idea is often inadvertently manipulated as it moves through development. Learn the four characteristics of high-performing innovation implementation teams, as outlined by Principal Jon Campbell in the Harvard Business Review.

Read the full article in HBR

filed in: innovation capability

About the Author

  • Campbell Jon
    Jon Campbell
    SVP, Experience & Service Design

    Jon helps organizations become customer-centered and develop their internal capability for repeatedly creating, launching, and scaling new offerings and compelling customer experiences.

    Prior to Continuum, Jon served as Manager, Prospect Marketing, at Harley-Davidson Motor Co., overseeing lead generation, lead nurturing, and interactive programs focused on the acquisition of new customers and development of compelling customer journeys. He also spent time at ad agency Cramer-Krasselt, working on brand strategy, marketing communications, and new product development.

    Jon holds a master of design methods degree from Chicago’s Institute of Design (IIT) and a BA in journalism from the University of Wisconsin.