Product Intelligence and User Experience Summit

Product Summit Update 2

The 2018 Product Intelligence and User Experience Summit is a two-day, multi-track professional education and development event, featuring vendor-free learning, intimate classroom format, high-level networking, interactive and engaging topics and top industry professional speakers.

Senior Designer Alison Kotin will facilitate an in-depth Persona Insights & Development workshop. Discover the voice and motivations of your customers and users:

  • Explore value propositions and use scenarios for personas
  • Templates and mapping strategy for developing personas
  • Research techniques and frameworks for getting started including empathy mapping, real-time personas and research based personas
  • Kotin Alison
    Alison Kotin

    Alison’s background as a writer, educator, and visual artist informs her design practice. She's fascinated by technologies that facilitate communication, collaboration, and engagement. Alison design websites, apps, interactive objects, and environments that provoke exploration, play, and synergy between digital and physical experiences.

    Alison has created curricula to encourage students to incorporate in-depth research into the design process and explore emerging digital tools. She’s also been a researcher at the Harvard AIDS Institute and as the leader of development and marketing at The Urbano Project.

    Alison holds an MFA from the Massachusetts College of Art and Design’s Dynamic Media Institute, a diploma in design and studio art from the School of the Museum of Fine Arts Boston, and a BA in English literature from Brown University.