MassMedic: Designing for Human Behavior

Date and Time: April 10, 8-10:30 am EST

Featuring Designing for human behavior: Integrating human factors and contextual research

Sean Phillips, Continuum

How human factors informs drug delivery device development

Ulrich Bruggemann, Sanofi

Intelligent beauty: Design of the iluminage skin smoothing laser

Kevin Young, Continuum

Medical device companies large and small are challenged with how to convert technology into successful products. Many now recognize the FDA requirement to incorporate human factors into their development programs. However, relatively few companies purposely integrate human factors with deep customer insights.

Successful medical device commercialization, with strong market adoption alongside safe and effective use, requires a strategic integration of human factors engineering and contextual user research into the development process.

The session will deliver an overview of human factors requirements and successful methodologies for exploration of user needs and desires, including how these can be integrated within the medical device development process. This overview will be followed by case studies that explore how this development process has been employed in two different categories of medical devices: consumer health and drug delivery.

  • Kevin Young
    Kevin Young
    SVP, Product Experience

    Kevin is responsible for maintaining the health of and planning for the growth of Continuum’s product experience business. He also leads programs and project teams directly, working with clients to solve their most complex challenges.

    Since joining Continuum in 1997, he’s managed award-winning projects, including the MIT Media Lab’s One Laptop Per Child. He builds strong relationships with Continuum’s Fortune 100 clients, including Coca-Cola, Procter & Gamble, and American Express.

    Kevin graduated magna cum laude from Syracuse University with a BID in industrial design. His product design successes have resulted in 14 design excellence awards and 18 U.S. patents.

  • Sean Phillips
    Principal