Global Pouch West
Great packaging changes often look deceptively simple. But, like an iceberg, there is always a lot going on under the surface. Design, engineering, and marketing teams must work together to bring new-to-the-world concepts to market. The most successful packaging innovations occur when they are fueled by consumer insights and employ a cross-functional team, working through the process concurrently.
Global innovation design firm Continuum will share their process through the lens of their collaboration with Daisy Brand, for whom they designed the Daisy Squeeze sour cream pouch—the dairy industry’s first inverted foil pouch. Continuum successfully leveraged consumer understanding from in-context observation and technical requirements, while coordinating with several specialty partners in materials and manufacturing.
Date and Time: December 7-8, 2016 11:00 am
Featuring: Making a Packaging Change: What Lies Beneath
Session Speaker: Kristin Heist, Director, Strategy Practice
- Kristin HeistDirector, Strategy Practice
Kristin has spent her career transforming an understanding of people into ideas that make sense for the future. She leads international programs to help companies identify new opportunities in the areas of food & beverage, home care, healthcare, finance, and communications.
With a background in mechanical engineering and 10 years’ experience in strategy and human factors, Kristin’s sweet spot is the intersection of human needs and technical systems.
Kristin also leads Continuum’s Sustainable Innovation community. She holds a MA in industrial design from the University of the Arts and a BA in engineering sciences and studio art from Dartmouth College.