Global Food & Beverage Packaging Summit
Date: July 7, 2015
Panel Discussion: Addressing the Challenge of Satisfying Multiple Age Groups with One Package
Speaker: Christine Horan, Principal
Audiences attending this panel will learn:
Ways to deliver an effective brand story for different consumer habits and expectations
Which trends are here to stay or about to expire?
- How do we take the next generation into consideration as millennials age?
- A look into demographic spending habits and their influence on packaging
- How to overcome hurdles in product development
- Christine HoranPractice Lead, Principal
Christine combines a passion for and curiosity about human behavior with technical expertise in product development. Working alongside colleagues during research and testing, Christine gains keen insight into the needs of end users that fuel technically innovative solutions.
Since joining Continuum in 2005, Christine has worked on projects in the medical and consumer packaged goods industries. She’s used her experiences with CPGs to develop knowledge and tools to support clients in the development process from concept ideation to manufacturing and distribution.
Christine received a BS in biomedical engineering with a concentration in mechanical engineering from Rensselaer Polytechnic Institute.