DMI Webcast: Building Innovation Capacity

Date and time: February 17, 4:30 pm EST

Featuring: Building Innovation Capability

Session Speakers: Jon Campbell, VP, Customer Experience & Innovation Capability, Continuum; Munib Karavdic, Director, Design & Innovation, AMP

In order to become customer-centered, many organizations are giving design thinking a shot. However, global innovation design consultancy Continuum and leading Australian financial services provider AMP, have observed that companies often focus too much on the front end of innovation: idea generation. The struggle comes in their attempts to bring those ideas to market.

Ideas that can truly transform a business demand a new way of working, and introduce the Implementation Dilemma. That is: Should an organization develop new offerings using its existing structures and processes, at the risk of delivering incremental innovations that barely move the needle? Or instead pivot to a new way of building, testing, and scaling these concepts, with a constant tie back to the customer.

Join our host Pamela DeCesare as she talks with Jon Cambell, VP Customer Experience and Innovation Capability, Continuum and Dr. Munib Karavdic, Director of Design and Innovation, AMP, about building internal innovation capability.

  • Campbell Jon
    Jon Campbell
    SVP, Experience & Service Design

    Jon helps organizations become customer-centered and develop their internal capability for repeatedly creating, launching, and scaling new offerings and compelling customer experiences.

    Prior to Continuum, Jon served as Manager, Prospect Marketing, at Harley-Davidson Motor Co., overseeing lead generation, lead nurturing, and interactive programs focused on the acquisition of new customers and development of compelling customer journeys. He also spent time at ad agency Cramer-Krasselt, working on brand strategy, marketing communications, and new product development.

    Jon holds a master of design methods degree from Chicago’s Institute of Design (IIT) and a BA in journalism from the University of Wisconsin.

  • Munib Karavdic
    Director, Design & Innovation, AMP

    Dr. Munib Karavdic is the Director of Design & Innovation at AMP Financial Services, Australia’s No. 1 retirement savings, life insurance, and financial advice corporation. He has been championing an innovation program at AMP that is underpinned by human-centred design as a key engine for organic growth. Apart from building human-centred design capabilities to transform AMP, his team is a key driver of building and introducing a portfolio of minimum viable offers (MVOs) based on customer insights. He is also a founder of the Innovation Centre and Implementation Centre which introduce a new way of working and delivering offers to the market. Prior to AMP, he worked as a growth strategy consultant in several Australian and overseas companies.

    Munib is also a Conjoint Professor in Creativity and Innovation at UNSW Business School. He holds a PhD in Marketing focusing on innovation in e-commerce.