FUSE: Designing Brands with Purpose
As designers, we’re being pushed to make things happen faster – without compromising on quality or bottom line results. How does the traditional design and innovation need to evolve (or entirely reinvented) to match the speed of today’s business needs and pressures? Agile and lean start-up methodologies have been adopted by the software industry. These are techniques to get to consumer-informed and tested design solutions a unprecedented speeds. We’ve been exploring agile-like MVO (Minimum Viable Offer) approaches for product and service design.
Date and time: August 20, 1:50 pm EST
Session Speakers: Kevin Young, SVP, Product Experience, Continuum; Gary Weber, VP, Design, Fisher-Price
- Kevin YoungSVP, Product Experience
Kevin is responsible for maintaining the health of and planning for the growth of Continuum’s product experience business. He also leads programs and project teams directly, working with clients to solve their most complex challenges.
Since joining Continuum in 1997, he’s managed award-winning projects, including the MIT Media Lab’s One Laptop Per Child. He builds strong relationships with Continuum’s Fortune 100 clients, including Coca-Cola, Procter & Gamble, and American Express.
Kevin graduated magna cum laude from Syracuse University with a BID in industrial design. His product design successes have resulted in 14 design excellence awards and 18 U.S. patents.